FACEBOOK will now investigate and block scam adverts following legal action taken by money guru Martin Lewis.
The MoneySavingExpert dropped the lawsuit back in January after it agreed to create a scam reporting tool.
From today, users will be able to report an advert by clicking the three dots in the top right hand corner of a post.
The case will then be investigated by a team of specialists that will take down violating posts.
Scam ads often use photos of celebrities as fake endorsements to dupe people into buying false products and services, like Bitcoin and diet pills.
How to protect yourself against online scams
ONLINE scams are a danger to both your personal details and your cash. Here are some tips you need to be aware of, according to Action Fraud.
Protect yourself – Always be suspicious. Don’t assume anyone who has sent you an email or text message or has left a voice is who they say they are.
If the message asks you to make a payment, log-in to an online account or offers you a deal, be extremely cautious.
Banks will never email you for passwords or any other sensitive information by asking you to click on a link or visit a website.
Spot the signs – Always check spellings and grammar of an email or website. If it’s poorly designed and contains lots of errors, the website probably isn’t legit. Genuine businesses won’t use web-based email addresses such as Gmail or Yahoo.
Make sure the sites are verified – Facebook, Twitter and other social media can also be used to direct you to a spoof website.
Official accounts are “verified” and come with checkmark icon next to their name – so make sure you check.
Citizens Advice anti-scam project, Scams Action, will give one-to-one support to those who are worried they have been victims of fraud.
Martin said: “Today should be the start of real improvement. The aim is to tap the power of what I’m dubbing ‘social policing’ to fight these scams.
“Millions of people know a scam when they see it, and millions of others don’t.
“So now, I’d ask all who recognise them to use the new Facebook reporting tool, to help protect those who don’t – which includes many who are vulnerable.
“Facebook’s new dedicated team will then hopefully respond quickly to ditch the scammers.”
'I was scammed by Facebook fake ad'
ONE Sun Online reader last year told how he feared he had been scammed for £100 by a promoted Facebook advert.
Roy Thomas, 60, said he paid for an ebike after spotting an advert from a company called Dic Space.
He paid £98.99 in a “sale” but it still hadn’t arrived after more than 30 days – and hadn’t been able to get hold of the company.
He told The Sun Online: “It had looked like a bona fide company, and it looked very professional.
“It all looked good but after seven days it still hadn’t arrived.
“In effect, they don’t give you any actual details of the company that is going to be delivering the item, or anything to go off with that, so you can’t contact anyone.
“I’ve tried contacting the company but never received one bit of contact from them again.
“I had sent them an email saying I could pick it up, but it fell on deaf ears.”
As part of the settlement, Facebook also agreed to donate £3million to Citizens Advice for an anti-scam project.
Citizens Advice said its Scams Action team is expected to help at least 20,000 people in the first year and will also work at identifying and raising awareness of online scams.
“We know online scams affect thousands of people every year,” said Gillian Guy, chief executive of Citizens Advice.
Steve Hatch, vice president for Northern Europe at Facebook, said scam ads are “an industry-wide problem” caused by criminals and have “no place on Facebook”.
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“Through our work with Martin Lewis, we’re taking a market-leading position and our new reporting tool and dedicated team are important steps to stop the misuse of our platform,” he explained.
“Prevention is also key. Our £3 million donation to Citizens Advice will not only help those who have been impacted by scammers, but raise awareness of how to avoid scams too.
“At a global level, we’ve tripled the size of our safety and security team to 30,000 people and continue to invest heavily in removing bad content from our platform.”
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